• Immersion - Jack Peacock, 6 months old, watching "Peppa Pig", Bradford, UK, 2009

    Jack Peacock, 6 months old, watching "Peppa Pig", Bradford, UK, 2009

  • Immersion - Savannah Shimmin, 2, watching "Monsters Inc", Bradford, UK, 2009

    Savannah Shimmin, 2, watching "Monsters Inc", Bradford, UK, 2009

  • Immersion - Janey-Cait Holmes, 2, Watching "Peppa Pig", Bradford, UK, 2009

    Janey-Cait Holmes, 2, Watching "Peppa Pig", Bradford, UK, 2009

  • Immersion - Hettie Brookfield-Eddison, 4 months old, Watching "Baby Einstein", Bradford, UK, 2009

    Hettie Brookfield-Eddison, 4 months old, Watching "Baby Einstein", Bradford, UK, 2009

  • Immersion - Tia Richardson, 1, Watching "Teletubbies", Bradford, UK, 2009

    Tia Richardson, 1, Watching "Teletubbies", Bradford, UK, 2009

  • Immersion - Drew Hugh, 7, Playing "Hulk", New York, USA, 2008

    Drew Hugh, 7, Playing "Hulk", New York, USA, 2008

  • Immersion - Jack Steel, 11, Playing "Grand Theft Auto 4", Grimsby, UK, 2008

    Jack Steel, 11, Playing "Grand Theft Auto 4", Grimsby, UK, 2008

  • Immersion - Victoria Crowe, 13, Playing "Grand Theft Auto 4", Grimsby, UK, 2008

    Victoria Crowe, 13, Playing "Grand Theft Auto 4", Grimsby, UK, 2008

  • Immersion - Joshua Fuentes, 10, Playing "Condemned 2: Bloodshot", New York, USA, 2008

    Joshua Fuentes, 10, Playing "Condemned 2: Bloodshot", New York, USA, 2008

  • Immersion - Bradley Bryant, 12, Playing "Call of Duty 4", Grimsby, UK, 2008

    Bradley Bryant, 12, Playing "Call of Duty 4", Grimsby, UK, 2008

  • Immersion - Benjamin Kubler, 15, Playing "Grand Theft Auto 4", Grimsby, UK, 2008

    Benjamin Kubler, 15, Playing "Grand Theft Auto 4", Grimsby, UK, 2008

  • Immersion - Jessica Hardy, 13, Playing "Tekken: Dark Resurrection", Grimsby, UK, 2008

    Jessica Hardy, 13, Playing "Tekken: Dark Resurrection", Grimsby, UK, 2008

  • Immersion - Alexander Kinch, 12, Playing "Call of Duty 4", Grimsby, UK, 2008

    Alexander Kinch, 12, Playing "Call of Duty 4", Grimsby, UK, 2008

  • Immersion - Sumara Bi Sultan, 23, Watching "Torture of a Zeta Soldier", Bradford, UK, 2009

    Sumara Bi Sultan, 23, Watching "Torture of a Zeta Soldier", Bradford, UK, 2009

  • Immersion - Julie Van Der Post, 18, Watching "Eminem, Love The Way You Lie", Amsterdam, 2010

    Julie Van Der Post, 18, Watching "Eminem, Love The Way You Lie", Amsterdam, 2010

  • Immersion - Louis Earle, 12, Paying "Grand Theft Auto 4", Acton, UK, 2008

    Louis Earle, 12, Paying "Grand Theft Auto 4", Acton, UK, 2008

  • Immersion - Genevieve Belleveau, 24, Watching "www.pornhub.com", New York, USA, 2009

    Genevieve Belleveau, 24, Watching "www.pornhub.com", New York, USA, 2009

  • Immersion - Kan Hang Li (25) and Myrou Bilkerdijk (25), Watching "FIFA World Cup", Amsterdam, Netherlands, 2010

    Kan Hang Li (25) and Myrou Bilkerdijk (25), Watching "FIFA World Cup", Amsterdam, Netherlands, 2010

  • Immersion - Daniel Johnstone, 22, Watching "Saw 2", Bedford, UK, 2009

    Daniel Johnstone, 22, Watching "Saw 2", Bedford, UK, 2009

  • Immersion - Natalie Taylor, 25, Watching "Paranormal Activity", Bradford, UK, 2009

    Natalie Taylor, 25, Watching "Paranormal Activity", Bradford, UK, 2009

  • Immersion - Benjamin Solomon, 26, Watching "Overdrive", New York, USA, 2009

    Benjamin Solomon, 26, Watching "Overdrive", New York, USA, 2009

  • Immersion - SyreetaDasselaar, 29, Watching "U2: With Or Without You", Amsterdam Netherlands, 2010

    SyreetaDasselaar, 29, Watching "U2: With Or Without You", Amsterdam Netherlands, 2010

  • Immersion - Rafi, 24, Watching "www.uporn.com", New York, USA, 2009

    Rafi, 24, Watching "www.uporn.com", New York, USA, 2009

  • Immersion - Thomas Mullaney, 19, Playing "Drag Me To Hell", Bradford, UK, 2009

    Thomas Mullaney, 19, Playing "Drag Me To Hell", Bradford, UK, 2009

  • Immersion - Lindsay, 22, Watching "Crashpad", New York, USA, 2009

    Lindsay, 22, Watching "Crashpad", New York, USA, 2009

  • Immersion - Oktay Ozkan (28) and Sureya Ozkan-Gursoy (26), Watching "FIFA, World Cup", Amsterdam, Netherlands, 2010

    Oktay Ozkan (28) and Sureya Ozkan-Gursoy (26), Watching "FIFA, World Cup", Amsterdam, Netherlands, 2010

  • Immersion - Rob van Luden (33), Roberto de Cock (42), Eslem Kankaya (21), Watching "FIFA World Cup: Holland vs Brazil", Amsterdam, Netherlands, 2010

    Rob van Luden (33), Roberto de Cock (42), Eslem Kankaya (21), Watching "FIFA World Cup: Holland vs Brazil", Amsterdam, Netherlands, 2010

  • Immersion - Anouk Frijdal (25), Kiki Frijdal (25), Playing "Left 4 Dead", Amsterdam, Netherlands, 2010

    Anouk Frijdal (25), Kiki Frijdal (25), Playing "Left 4 Dead", Amsterdam, Netherlands, 2010

  • Immersion - Jeanette Rodriguez (74), Virginio Rodriguez (7), Sierra Taheri (8), Watching "Mr. Bean", Amsterdam, Netherlands, 2010

    Jeanette Rodriguez (74), Virginio Rodriguez (7), Sierra Taheri (8), Watching "Mr. Bean", Amsterdam, Netherlands, 2010

  • Immersion - Florian de Leersnyder, 23, Playing "Left 4 Dead", Amsterdam, Netherlands, 2010

    Florian de Leersnyder, 23, Playing "Left 4 Dead", Amsterdam, Netherlands, 2010

  • Immersion - Theodore Bouloukos, 47, Watching "Undisclosed", New York, USA, 2009

    Theodore Bouloukos, 47, Watching "Undisclosed", New York, USA, 2009

  • Immersion - Rob Wanders, 47, Watching "Bach Concerto", Amsterdam, Netherlands, 2010

    Rob Wanders, 47, Watching "Bach Concerto", Amsterdam, Netherlands, 2010

  • Immersion - Anastasia Hoving, 34, Watching "Stevie Wonder: Fingertips", Amsterdam, Netherlands, 2010

    Anastasia Hoving, 34, Watching "Stevie Wonder: Fingertips", Amsterdam, Netherlands, 2010

  • Immersion - Louis Benoist, 50, Playing "Unreal Tournament", Amsterdam, Netherlands, 2010

    Louis Benoist, 50, Playing "Unreal Tournament", Amsterdam, Netherlands, 2010

  • Immersion - Hank Botwink, 63, Watching "Robin Williams: Stand Up", Amsterdam, Netherlands, 2010

    Hank Botwink, 63, Watching "Robin Williams: Stand Up", Amsterdam, Netherlands, 2010

  • Immersion - Mary

    Mary

Immersion

2008-2014

During the time I was shooting my "Alter Ego" project, I visited a lot of internet cafes in South Korea and China. By western standards some of these places were huge. Row upon row of people staring at screens for hours and days on end. There were stories of people who'd died because they'd neglected to eat or drink whilst immersed in their games or online activities. I realized that this phenomenon was also taking place in the west, we just couldn't see it so much, because people were doing it at home and at work (smartphones hadn't come out at this point, so the sight of multitudes transfixed by their screens in public places, was not yet commonplace).


Two things sprang to mind- the work of Bernd and Hilla Becher with it's systematic or "scientific" approach, and the work of Errol Morris, and his "Interrotron". I liked the idea of creating a system in order to try and minimize the event of taking pictures, whilst maintaining a fairly produced look. The subjects are on-screen, whilst being immersed in it, and often our point of view is looking directly into their eyes, which creates a voyeuristic, intense feeling. I wanted to capture reactions to as much of the full range of media types as possible- from video games to pornography, children's cartoon's and mainstream entertainment, to torture videos. And ultimately to organize this procession as if charting a journey through life.


Exploring this territory around watching and being watched, especially during this time period, was in some ways unsettling. Facebook, Twitter and smartphones had just appeared. It was easy to see how dramatically things were changing, and that this change would reach right into psychological, political and interpersonal realities. But the project has occasionally been interpreted as being a sort of call to arms, a protest. Not only would that be hypocritical if were true- I'm completely addicted to my phone and to computers- but I also find emotive campaigns of that nature unappealing. It's intended as a hyperreal, slightly kitsch document of the attention economy; a strange and intrusive system that I participate in, often with no real intention.